This juice is 100% not a 70/30 vg/pg mix. It's definitely thicker. At least, the bottle I got was. The flavour is weak too, but that might be due to the burnt cotton from juice not absorbing well. I tried rewicking, but that didn't help. Tried a different juice with the same wick... Fine. Not worth the premium price tag. So disappointed with this brand now. Their juice is usually awesome.